Project Overview
AR Experience that lets users see what those with colorblindness experience through the use of a real-time filter.
My Role
Art Direction, User Research, Poster Design
Team
Jayden P., Luke K., Erica M.
Tools
Figma, Adobe Illustrator, Touch Designer, Meta Quest 3
Timeline
Jan - May 2025
How can we create an experience that can be used by others to build empathy among normal sighted people in the design community to be used as an accessibility tool to help designs better serve those with vision impairments or deficiencies.
We achieved this by creating an AR Experience that lets users see what those with color blindness experience through the use of real-time filters.
Milestone 1: Research, Ideation, Mockup of Concept
Target audience research is a crucial step in developing products or services that truly resonate with the intended users. Through empathy maps, user personas, and the identification of pain points, businesses can gain valuable insights into the needs, preferences, and challenges of their audience
I facilitated and led the target audience research. By creating empathy maps, they serve as visual representations of user experiences, emotions, and motivations. By developing user personas, they helped to create a relatable picture of their target audience, aiding in decision-making throughout the product development process. Also, by conducting observational studies and research on existing designs, we were able to pinpoint areas where their products or services fall short or could be improved. Addressing these pain points directly contributes to customer satisfaction and loyalty.
Milestone 2: Integration and Layout, User Interface, Functional Color Filters in Headset, About Website, Poster, and Brand Guide
Website
Low-fidelity
Mid-fidelity
High-fidelity
Poster Design
Adobe Illustrator
